Shopper research helps you understand what shoppers think and what they do prestore and instore, so you can tailor activities and programs to suit various shopper types on differing shopping trips for different things and occasions.

Shopper behaviours and motivations differ from one category to another.  To understand these specific behaviours, you will need to conduct tailored-made research.

However, some insights and information can be shared: places of shopping, perception of retail brands, the profile of clientele, shopping missions, etc..These are the key objectives of our 3 Shopper reports.