Consumer & Trends

Understand your current and potential consumers through our on-demand solutions

Every business needs an interpretation of trends to understand how their consumer base thinks and feels. To better position itself on the market towards current and potential consumers, and in order to boost sales, insights are crucial. At Kantar, we identify and study different segments of your market through socio demographic and psychographic analysis, as well as lifestyle and trends analysis.
Our consumer insights are on-demand and readily available.

Future Life, previously known as Essence XYZ Intelligence, is a study carried out across the Indian Ocean region. A 360° societal study to identify, understand post-COVID impacts and anticipate changes in Mauritian society. Through this study, institutions, companies, associations and brands will be able to adjust their strategies accordingly. The themes below are covered: hierarchy of needs of Mauritius, social and cultural life, views on consumption and professional life.

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The Millennials (Gen Y) report aims at understanding the Generation Y. It looks at how Millennials live, their values and goals, and seeks to understand their online behaviours. The study also provides insights with regards to the Millennials’ spending habits (food, entertainment and shopping), as well as their driving and media consumption habits.

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Using a method set by Kantar worldwide, the CCI measures how optimistic or pessimistic consumers are about the country’s economy. It also provides insights on whether the consumption context and the employment situation are perceived as being favourable or not. In a nutshell, the report sheds light over the concerns and fears of Mauritians with regards to the local economic situation, and thus helps determine the socio-economic challenges for the year.

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Africa Life is a study by Kantar that tracks trends across Africa. It helps understand African consumers, their priorities, expectations, and aspirations, as well as the consumption dynamics across several key categories. For its last edition, Kantar has studied six key sub-Saharan countries: Cameroon, Ivory Coast, Senegal, Ghana, Nigeria and Kenya. 800 interviews were carried out in each market and 1200 in Nigeria only.

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A deep dive into the cultural and consumption behaviours of the GenZ, including an analysis of their lifestyle, life values and expectations.